Not In the Guidebooks is a fast-growing travel business specialising in authentic, immersive and sustainable experiences, designed and delivered by local hosts. Through a curated, experience-led offering, the platform enables travellers to connect more meaningfully with destinations via personalised itineraries and locally sourced accommodation.
With a dual B2B and direct-to-consumer model, supported by an expanding network of UK travel agents, the business has developed a scalable route to market as it grows its presence across international travel markets.
With a dual B2B and direct-to-consumer model, supported by an expanding network of UK travel agents, the business has developed a scalable route to market as it grows its presence across international travel markets.
Not In the Guidebooks was created to connect travellers more meaningfully with the places they visit and the people who live there. With Maven Cognition’s support and Richard Downs joining as Chair, we are well positioned to accelerate growth, expand into new destinations, and invest in our technology - making it easier for agents to discover, package and book our itineraries. The investment will unlock the next phase of growth, and continue building a category-defining business in immersive travel.
Carol Savage, Founder and CEO of NITGB
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