MySalesCoach

    Deal Type
    Growth Capital

    Initial Investment
    March 2026

    Sector
    Technology

    Status
    Current

    MySalesCoach is a sales performance platform that combines artificial intelligence with expert sales coaching to help organisations improve sales effectiveness and drive revenue growth. Its Sales Coaching Operating System delivers personalised coaching, training and performance insights, enabling sales teams to develop skills more effectively and achieve better outcomes.

    Headquartered in Newcastle, the company is capitalising on growing demand for digital coaching and training solutions as businesses adapt to increasingly hybrid working environments. Through its technology-enabled platform and network of experienced coaches, MySalesCoach is helping organisations scale sales development while supporting its own international growth ambitions.
    MySalesCoach

    The opportunity to combine AI and human expertise in sales coaching is creating a unique moment in time. Our platform is re-engineering how sales teams can be coached with the daily frequency of AI, and the impact of human expertise to impact growth and performance in a way previously unachievable. Securing investment from NPIF II and Maven, alongside the support of our existing investors, comes at a pivotal time. With this backing we’re ready to scale and support more organisations and individuals who want to improve sales outcomes in a rapidly evolving market.

    Kevin Beales, Co-founder and CEO at MySalesCoach
     

    Meet the lead executive(s)

    David Nixon
    David Nixon

    Investment Director

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