Digital Rewards Group
Deal Type
Private Equity
Initial Investment
March 2025
Sector
Technology
Fund
Buyout Fund
Status
Current
Headquartered in Altrincham, Greater Manchester, Digital Rewards Group (DRG) provides access to exclusive discounts and experiences through its Kids Pass platform, establishing itself as a market leader in discounted, family focused experiences and attractions across the UK. DRG also owns and operates other dedicated digital platforms including Global Hotel Pass and DaysOut.com.
Led by Group CEO Andrew Kilmartin and UK CEO Dave Clayton, DRG has experienced significant growth in recent years, with impressive net revenue growth, creating valuable savings for key consumer groups and incremental revenue streams for its partner brands.
Andrew Kilmartin, Group CEO at DRG