Digital Rewards Group

Deal Type
Private Equity

Initial Investment
March 2025

Sector
Technology

Fund
Buyout Fund

Status
Current

Headquartered in Altrincham, Greater Manchester, Digital Rewards Group (DRG) provides access to exclusive discounts and experiences through its Kids Pass platform, establishing itself as a market leader in discounted, family focused experiences and attractions across the UK. DRG also owns and operates other dedicated digital platforms including Global Hotel Pass and DaysOut.com. 

Led by Group CEO Andrew Kilmartin and UK CEO Dave Clayton, DRG has experienced significant growth in recent years, with impressive net revenue growth, creating valuable savings for key consumer groups and incremental revenue streams for its partner brands.

Digital Rewards Group
We are excited to have brought Maven on board for the next stage of our growth journey. We worked closely with our financial advisers to choose an investor with a common set of values and experience of helping high growth digital businesses accelerate their growth plans, particularly with our expansion internationally. We have ambitious plans for this next phase and look forward to delivering our objectives alongside the Maven team.

Andrew Kilmartin, Group CEO at DRG

Meet the lead executive(s)

Ryan Bevington
Ryan Bevington

Partner

Jeremy Thompson
Jeremy Thompson

Partner