Deal Type
Growth Capital


Growth Capital


In August 2022 the Maven VCTs completed a profitable exit from data analytics and AI specialist Cardinality. The business has been acquired by Elisa Polystar, part of the Elisa Group - a listed Finnish telecoms business.

The Maven VCTs backed the business in April 2021 to help accelerate its growth. Cardinality is a software and service provider which has developed the ‘Perception’ data ingestion and analytics platform to allow its customers to run, manage and derive value from datasets in real time and at scale. Cardinality’s proprietary system utilises artificial Intelligence (AI) and machine learning to help its customers meet the growing challenges of analysing big data and extracting powerful insights which can be used to reduce costs and increase profits.

Founded in 2015, the Guildford based business primarily services the telecoms sector, winning contracts with customers including Vodafone, Telefónica, Etisalat and Zain. Its purpose-built products and innovative solutions have helped those clients to deliver positive change across business services including customer experience management, network performance, operational intelligence, data and voice quality, marketing, finance and subscriber management

This investment from Maven is a key milestone for us. Cardinality has developed its big data platform specifically to address the growing dependency that data brings to all business sectors. Having proved our platform’s scalability, artificial intelligence and machine learning technology across a number of leading Tier-1 Mobile Operators in Europe, the Middle East and Asia, this funding will support our growth into other vertical markets.

Steve Preston, CEO at Cardinality

Meet the lead executive(s)

Luke Matthews
Luke Matthews


Subscribe for email updates