Bud Systems

Deal Type
Growth Capital

Initial Investment
September 2022


Growth Capital | VCTs


Bud provides specialised software as a service to apprenticeship and other training organisations to enable the cost-effective delivery of high quality, compliant training whilst improving the visibility of progress and performance. Bud’s end-to-end approach brings together learners, training providers and employers across all aspects from enrolment through to reporting and regulatory compliance. 

Bud was co-founded by Heather Frankham, who has a track record in the training sector having grown and successfully exited the UK’s largest apprenticeship provider, Lifetime Training. CEO John Ingram is also an experienced operator in the education sector, having scaled and exited two businesses in the space, most recently at Pamoja Education which was sold to Faria Education.

The business operates in a market that has compelling growth drivers and is at the heart of addressing the UK skills shortage, supported by government funding of £2.8 billion per annum. Bud also benefits from high recurring revenues, currently working with a number of blue-chip employers and having established relationships with many of the UK’s 
largest training providers.

Bud Systems

We are incredibly excited to partner with Maven alongside our founder investors, to continue the company’s rapid growth. These funds will be used to grow the business at scale with significant product enhancements. This will ensure we continue to be the leading end-to-end apprenticeship training platform while extending into other areas of training provision for our existing and new clients. 

John Ingram, CEO at Bud

Meet the lead executive(s)

Luke Matthews
Luke Matthews


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