Blis
Deal Type
Private Equity
Initial Investment
June 2022
Sector
Technology
Fund
Private Equity
Status
Current
Blis is a global programmatic advertising company that doesn’t rely on personal data. As an integrated media planning and buying platform, Blis builds audiences using accurate, consented location data combined with a broad range of rich and powerful anonymised datasets, giving Blis the deepest audience understanding available.
It has an international team of more than 240 people working for some of the world’s largest and most customer-driven companies. The award-winning company has grown rapidly over the last five years, with revenues rising to over £60 million.
It has an international team of more than 240 people working for some of the world’s largest and most customer-driven companies. The award-winning company has grown rapidly over the last five years, with revenues rising to over £60 million.
Blis provides Maven Investor Partners with a unique off market opportunity to invest in a fast-growing programmatic advertising business at an attractive valuation. The business has grown revenues significantly in recent years and there is an exciting opportunity for Blis to extend its service offering as the adtech sector continues to experience positive tailwinds as result of increased smartphone penetration and the emergence of Internet of Things (IoT).
Tom Purkis, Partner at Maven
Tom Purkis, Partner at Maven
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