Adimo

Marketing Analytics

Deal Type
Growth Capital

Initial Investment
February 2021

Sector
Technology

Fund
Growth

Status
Current

Adimo provides FMCG brands with the functionality to natively embed commerce functionality into digital media and content. This solution helps clients shorten the path to purchase and maximise customer conversions.

Adimo's analytics and sales tracking platform provides its brand partners, who include Nestle, Arla, Danone, Fever-Tree and Bacardi, with real time insights into their shoppable campaigns. From retailer selection, right through to transaction values and products sold.

Adimo

Our next-gen solutions for shoppable marketing and commerce media provides a seamless experience not only for the end customer, but also for the marketer, and I’m delighted to be working with Maven as we look to expand into rapidly maturing markets, and accelerate our revenue growth.

Richard Kelly, CEO at Adimo

Meet the lead executive(s)

Julie Glenny
Julie Glenny

Investment Director

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