Private Equity Portfolio: Blis
Year of initial investment
Year Blis was founded
Proprietary technology platform which provides programmatic digital advertising and analytics.
Founded in 2004, Blis’s technology platform provides programmatic advertising and analytics solutions to help major brands and agencies construct campaigns aimed at targeting the right audience at scale. This helps to build brand awareness and drives increased visitors and sales for online and bricks and mortar retail outlets. The company’s technology creates a more efficient AdTech supply chain with a greater proportion of brand advertising spend reaching the intended audience whilst delivering more extensive location driven advertising capabilities.
Blis has developed long and established relationships with key agencies and high-quality end customers, and robust positive drivers such as the emergence of connected TV and increased smartphone penetration is underpinning continued growth.
Why we invested
- Long term track record of organic growth
- Differentiated proprietary technology
- Blue chip client base
- Attractive high growth market with robust underlying drivers
- Sector experiencing significant M&A activity
"Blis provided Maven Investor Partners with a unique off market opportunity to invest in a fast-growing programmatic advertising business at an attractive valuation. The business has grown revenues significantly in recent years and there is an exciting opportunity for Blis to extend its service offering as the adtech sector continues to experience positive tailwinds as result of increased smartphone penetration and the emergence of Internet of Things (IoT)."
Alexander Sleigh, Investment Director at Maven