Envitia Case Study

Laying the foundations for scalable growth in data and geospatial intelligence

Headcount
More than doubled 
Shortlisted by The Times
One of the UK's Best Places to Work
Major contract wins
Royal Navy, MOD & British Army

The Company

Envitia is a digital services and software company that solves complex data challenges. With deep expertise from 30+ years of heritage, Envitia combines consultancy, engineering and software to offer end-to-end services from strategic advisory through implementation. 

Envitia Logo transparent

Envitia, geospatial intelligence

Summary

 

Envitia, a UK-based data services and software business, with deep roots in geospatial intelligence, partnered with Maven Capital Partners in a 2020 management buyout. Under new leadership, the business has gained significant momentum. This case study explores how strategic investment, a professionalised operating model, and a clear growth plan helped Envitia scale its capabilities, win major contracts, and become recognised for employee experience and wellbeing.

A specialist in complex data and geospatial solutions

Envitia helps organisations solve complex data problems. With a strong heritage in geospatial solutions for defence and national security, the company has evolved to provide broader data solutions across the public sector and critical national infrastructure. Its clients include the Royal Navy, Defence Digital, Natural England and the Pensions Regulator.

“We started as geospatial specialists, but the core skills we built solving those challenges were directly transferable to a much wider range of complex data problems,” says CEO Dom Eade. “Whilst we will always consider ourselves as world class in geospatial data, today, about half our work is not geospatial, which reflects how we've naturally evolved with the needs of our clients.”

Maven backed Envitia, satellite geospatial technology

 

Tom Purkis, Partner at Maven, Specialised in MBO

A strategic platform for growth

When Maven first backed the management buyout of Envitia in 2020, it was a profitable and respected business with deep domain expertise. The opportunity lay in building on that platform to unlock sustainable, scalable growth.

“From the outset, we saw Envitia as a fantastic business with a strong reputation in the market, but what it needed was the strategic catalyst to unlock its full potential. That’s where we knew Maven could really add value,” says Tom Purkis, Partner at Maven (pictured).

While the business continued to perform steadily, it became clear that additional investment in the senior team and talent was needed to build momentum and take Envitia to the next stage of its evolution.

Leadership evolution unlocks growth

Following the appointment of a new Chairman in 2021, the business began to implement a more structured growth agenda and subsequently appointed Dom Eade as CEO. With a background in consulting and technology, and prior experience in private equity backed SMEs, Dom brought both a strong commercial mindset and an understanding of what was needed to build a more scalable business.

“At the point I joined, the business was solid and profitable, but what it needed was a clear plan for sustainable growth,” Dom explains. “My brief from Maven was to help the business grow in an organic and repeatable way, and to ensure we had the right structure and culture in place to support that.” For Maven, Dom’s appointment marked a pivotal moment in the business’s evolution. “We needed a leader who understood both the technical complexity of Envitia’s work and the commercial levers required to scale,” Tom Purkis reflects. “His background made him uniquely placed to drive that transformation.”

Maven backed Envitia,  boat using data-driven tech

Building the foundations for scale

A key early priority was professionalising the business to build on its existing capabilities and people. Post investment, Maven had already invested in strengthening the leadership team and building a more robust organisational structure, and these efforts were accelerated under Dom's leadership. Envitia appointed a seasoned Head of HR, introducing an enhanced career framework and benefits package. It also relaunched its company values and improved internal communications to build a strong culture capable of supporting the drive for growth.

“One of the most impactful changes was bringing in experienced HR leadership,” says Dom. “Improving employee engagement isn't about one silver bullet, it's about doing 50 things well. That includes tangible benefits, but also career progression, values, and how it feels to work here.” These initiatives were a direct outcome of Maven’s active support. “We worked closely with the Envitia team to strengthen the organisational backbone, investing in HR, governance and leadership capability,” says Tom Purkis. “It’s that foundational work that underpins sustainable growth and cultural cohesion.”

These changes delivered tangible results. Staff attrition, a perennial issue for SMEs, fell significantly and in 2025, Envitia was shortlisted by The Times as one of the UK’s Best Places to Work. Headcount has more than doubled since Dom’s arrival and the company is now approaching 100 full time employees as a result of strong revenue growth.

Commercial traction in a challenging market

Alongside internal development, the business made impressive commercial progress. In 2024, despite broader market contraction, Envitia delivered strong revenue growth and secured the two largest contracts in its history. Its strengthened sales function and broader delivery capability have helped the company compete for larger and more complex programmes, while also opening up new sector opportunities.

“Last year was probably the toughest I’ve seen in our market, and we still grew by 23%,” Dom notes. “That speaks volumes about the work we’ve put into the commercial engine. We've improved our win rate, and the business is now bidding for and winning, higher-value projects.” This commercial resilience was a shared achievement with Maven, underpinned by close collaboration. “The market backdrop was challenging, but Envitia’s performance speaks to the resilience and maturity the business has developed,” says Tom Purkis. “It’s been a real partnership that has always stayed focused on driving long term value.”

A strategic and supportive investment partner

As well as supporting operational improvements, Maven has also helped Envitia explore future growth opportunities, including a potential buy and build strategy. While organic growth remains the core focus, the business is now in a stronger position to consider bolt-on acquisitions or entry into adjacent markets.

“Maven’s support has been strategic and hands-on in the right way,” says Dom. “They give us the space to lead but challenge us with the right questions. Their experience in M&A and scaling businesses is invaluable as we think about what comes next.” For Maven, this advisory role is a key part of its value add. “It is not just about providing capital but also bringing perspective and wider market expertise,” explains Tom Purkis. “Whether it’s opening up strategic conversations around M&A or helping shape the growth roadmap, our role is to be a sounding board and to provide senior management with support when it is required.”

Dom Eade - CEO at Envitia

Dom Eade, CEO at Envitia

Positioned for Continued Growth

With a revitalised culture, improved commercial performance and strong strategic alignment between management and investor, Envitia is well placed for its next phase of growth.

“Everyone wants growth, but no one has a divine right to it,” says Dom. “What we’ve done is build the right conditions for it to happen by putting the structure, people and culture in place. And now we’re seeing the results.” That close working relationship is central to Maven’s confidence in the road ahead. “What excites us most is the partnership we have with Dom and the team,” concludes Tom Purkis. “We’re helping build something enduring at Envitia which is high-impact, tech-enabled, and scalable.”