Video Games Developer

Deal Type
Equity Finance

Initial Investment
January 2021


NPIF Maven Equity Finance


XR Games designs and develops Virtual Reality (“VR”) and Augmented Reality (“AR”) games for licensed IP holders and also operates as a ‘work-for-hire’ studio. The business has worked on a number of critically acclaimed games including the Angry Birds VR game that was launched alongside Sony Pictures’ Angry Birds Movie 2. The business recently launched its newest creation ‘Zombieland VR’ which was licenced by Sony Pictures, a key partner to XR Games. The business supports an impressive range of partners and customers including Facebook, Microsoft, Sony Pictures, Sony PlayStation, Unity, and others yet to be announced.

The video games industry is four times larger than the movie industry and three times larger than the music industry and the global XR (Virtual Reality and Augmented Reality) market is forecast to reach $286b by 2025.


We’re delighted with the investment from our new partners at Maven Capital Partners. We’re already putting the investment to good use by hiring senior personnel such as a Chief Operating Officer, Creative Director, and a new Head of Production. We’re also expanding the Development, Game Design and Art teams, and we’re further developing our Sales and Marketing initiatives to expand our work-for-hire division. It’s so exciting to see the team grow and develop, and with our vacancies receiving hundreds of applicants, it’s clear that there’s a huge appetite from others wanting to join our journey. 

Bobby Thandi, Founder and CEO of XR Games


Meet the lead executive(s)

Gavin Bell
Gavin Bell

Senior Investment Manager

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