Triyit

Deal Type
Growth Capital

Initial Investment
September 2024

Sector
Technology

Status
Current

Triyit is a consumer engagement and marketing technology platform that helps brands connect with highly targeted audiences through performance sampling, consumer research and user generated content campaigns. The platform enables fast moving consumer goods (FMCG) brands to engage consumers directly, generating valuable insights, authentic product feedback and measurable marketing outcomes.

With a community of over one million consumers and an expanding roster of brand partners, Triyit has established a scalable, data driven approach to product discovery and customer engagement. Its proprietary platform helps brands improve audience targeting, gather actionable consumer intelligence and drive growth through more effective and measurable marketing campaigns.

Triyit
We’re absolutely thrilled to announce this investment from Maven, facilitated by the Investment Fund for Scotland, which comes at a very exciting time for our business. Working with the team at Maven will help accelerate our plans for international growth and enable Triyit to fully achieve the long-standing vision of connecting consumer and brands like never before.
 
Alex Barron, Founding CEO of Triyit

Meet the lead executive(s)

Rob Stevenson
Rob Stevenson

Senior Investment Manager