Deal Type
Growth Capital

Initial Investment
November 2020


Growth Capital | VCTs
North East Development Capital Fund


RevLifter is an e-commerce technology platform which utilises AI to enable its clients to match highly personalised offers to customers at the checkout stage. Clients can leverage live data to set sophisticated rules and triggers that reflect a users' profile or onsite behaviour, such as geo-location, customer lifetime value or knowledge of whether the user is a new or existing customer.

The platform helps eradicate wastage associated with blanket promotions, as consumers receive non-invasive and targeted incentives during the buying process that improve browsing conversion rates and encourage higher average customer spend. RevLifter's solutions, which tailor each customer touchpoint, enables marketers to cultivate a meaningful relationship with the consumer and maintain a level of engagement up to and following the point of conversion.


We are delighted to welcome Maven into the RevLifter fold. Knowing we have their belief is an amazing validation of our vision. We will be using the investment to capitalise on our leadership position in this market and continue our rapid expansion into new markets.

Simon Bird, CEO at RevLifter

Meet the lead executive(s)

Alexander Sleigh
Alexander Sleigh

Investment Director

Subscribe for email updates