Relative Insight

Language Analytics

Deal Type
Growth Capital

Initial Investment
October 2019

Sector
Technology

Fund
Growth

Status
Current

Relative Insight's linguistic analysis platform allows companies to gain strategic value from language data assets, such as surveys, reviews, CRM and social media, which represent rich sources of business intelligence and can provide a significant competitive advantage if analysed in the right way.

Clients such as DFS and John Lewis use Relative Insight to understand language differences between key audiences, which is then applied in optimising marketing, customer experience and employee engagement activities to improve results.

Relative Insight

The support from Maven allows us to further accelerate the growth of Relative Insight. We have a world class language analysis development centre in Lancaster, which along with our office in London is bringing better and simpler language analysis to all kinds of businesses. Expanding into the USA is the next logical step for us.

Ben Hookway, CEO at Relative Insight

Meet the lead executive(s)

Jeremy Thompson
Jeremy Thompson

Investment Director

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