Pura is a fast growing baby care brand which specialises in eco-friendly baby wipes and nappies. The business is led by Guy Fennell, an experienced fast moving consumer goods (FMCG) retailer and entrepreneur, and supported by an experienced management team, who have held senior roles at AO.com, Next and Unilever,
Since it launched in 2020, the Cheshire based business has experienced rapid growth driven by the quality of its products and environmental credentials. Pura’s plant based wipes are 100% plastic free, biodegradable, and compostable, and are accredited by both the British Skin Foundation and Allergy UK.
The business has a large addressable market and a competitively priced product, positioning Pura in the sweet spot of consumers looking to move away from traditional, established brands to more agile and eco ethical brands.
We’re delighted to welcome Maven onboard as we begin a new and exciting chapter in the Pura story. Pura started out as a small business with very big ideas and our success in such a short time has demonstrated that we have a viable business model with strong growth potential. Maven’s investment and expertise will help us scale up to the next level in 2022. Ultimately, the funding will help us make it even easier for more parents to make a positive change and switch to baby care that is good for the planet and their baby.
Guy Fennell, Pura founder and CEO
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