FITR

Deal Type
Growth Capital

Initial Investment
December 2025

Sector
Services

Fund
Growth Capital

Status
Current

FITR is a premium fitness training platform designed to help coaches and fitness professionals build, manage and scale their businesses. The platform enables seamless communication and engagement with clients, helping to deliver tailored plans and monitor client progress.

FITR powers a rapidly expanding, six-figure global user community and a diverse roster of world class coaches, elite athletes, leading social media creators, nutrition specialists, and physiotherapists. Operating across key markets in the UK, Europe, North America, and the APAC region, FITR continues to expand its international footprint and set the industry standard for premium coaching.
FITR

We’re thrilled to have Maven on board as we enter our next phase of growth. Maven showed genuine enthusiasm and belief in what FITR is building, and we see them as an outstanding partner who shares our vision. This investment will allow us to accelerate product development, expand our team, and amplify our marketing efforts as we continue to scale and deliver a premium platform and app for the industry.

Leon Cassidy, Founder and CEO of FITR

Meet the lead executive(s)

Rebecca Minchella
Rebecca Minchella

Investment Manager