e.fundamentals

Data Analysis

Deal Type
Growth Capital

Initial Investment
October 2019

Sector
Technology

Fund
Growth

Status
Current

e.fundamentals is a leading eCommerce insights platform which enables customers, primarily in the FMCG sector, to constantly track the wholesale and retail performance of its products, providing actionable data from which decision makers can make critical changes to the marketing mix on aspects such as product and price.

Data is provided in real time via its intuitive user dashboards, enabling sales and marketing teams to react quickly to changing customer trends, identify growth opportunities, create more effective online sales strategies, and ultimately increase profit. Clients include Weetabix, McCain and Twinings.

e.fundamentals

We’re delighted to have secured the support of Maven Capital Partners. The investment gives us the financial resources to expand our business internationally. I’m particularly excited about the huge bank of experience and resources our institutional investors bring to the business.

John Maltman, Chief Executive at e.fundamentals

Meet the lead executive(s)

Gareth Price
Gareth Price

Investment Director

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