Automated Analytics

Deal Type
Growth Capital

Initial Investment
March 2021

Sector
Technology

Fund
Growth Capital | VCTs
NPIF Maven Equity Finance

Status
Current

Automated Analytics (eSalesHub) is a sales and marketing platform which specialises in closing the loop on the tracking of online clicks to offline conversions, enabling better campaign optimisation. Attributing online clicks to offline conversions has been notoriously difficult to quantify, however Automated Analytics innovative tools bridges this gap, empowering businesses to attract, engage and maintain relationships with customers.

Automated Analytics

Automated Analytics has developed a technology platform that addresses a genuine data gap between online click and offline conversion. The business has already achieved a number of milestones and supports a growing list of impressive clients. We’re delighted to back Mark and the team at such an exciting stage in the company’s development and look forward to working alongside them to support their growth plans.

James Rosthorn, Investment Manager at Maven Capital Partners

Meet the lead executive(s)

Gavin Bell
Gavin Bell

Investment Director

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