XR Games secures £1.5m investment led by NPIF Maven Equity Finance

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A game development studio in Leeds specialising in immersive AR and VR content has secured investment to create 20 new jobs.

Published: Aug 18, 2021
Focus: NPIF Maven Equity Finance

NPIF Maven Equity Finance has invested in XR Games, a game development studio in Leeds specialising in immersive AR and VR content. Existing investor ACT Capital Partners also followed on from their previous investment. The funding will allow the business to invest in product development and create 20 new roles in the Leeds based studio.

XR Games designs and develops Virtual Reality (VR) and Augmented Reality (AR) games for licensed IP holders and also operates as a ‘work-for-hire’ studio. The business has worked on a number of critically acclaimed games including the Angry Birds VR game that was launched alongside Sony Pictures’ Angry Birds Movie 2. The business recently launched its newest creation ‘Zombieland VR’ which was licenced by Sony Pictures, a key partner to XR Games. XR Games supports an impressive range of partners and customers including Facebook, Microsoft, Sony Pictures, Sony PlayStation, Unity, and others yet to be announced.

The video games industry is four times larger than the movie industry and three times larger than the music industry and the global XR (Virtual Reality and Augmented Reality) market is forecast to reach $286b by 2025.

Prior to founding XR Games, Bobby Thandi, CEO, helped raise investment for startups, and oversaw development of digital entertainment apps, games and VR with his team of 50 staff. Previous clients included LEGO, Disney and Mattel. Bobby’s team includes non-executive director Jason McGann, a skilled creative and technician with more than 30 years’ experience of successfully leading game development studios. He has worked on notable titles in the Grand Theft Auto and Midnight Club series.

“XR Games has achieved a number of great milestones in a short space of time and we are delighted to support the business at such an exciting stage in its growth journey. Immersive technology has huge potential in this industry and Bobby and the team’s experience, ambition and delivery in this niche has been instrumental in them developing such an impressive list of global clients and partners already. We look forward to working with the team and existing investors as they embark on a program of rapid growth.”

Gavin Bell, Senior Investment Manager at Maven

“We’re already putting the investment to good use by hiring senior personnel such as a Chief Operating Officer, Creative Director, and a new Head of Production. We’re also expanding the Development, Game Design and Art teams, and we’re further developing our Sales and Marketing initiatives to expand our work-for-hire division. It’s so exciting to see the team grow and develop, and with our vacancies receiving hundreds of applicants, it’s clear that there’s a huge appetite from others wanting to join our journey. This most recent round of investment enables our recent hires and existing team to kick start our own original IP initiatives, and helps to fund further R&D into Augmented and Virtual Reality.”

Bobby Thandi, Founder and CEO, XR Games


Are you looking for funding to support the growth of your business in the North West? NPIF Maven Equity Finance may be able to help. To find out more contact our local team today on 0161 233 3520.

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