Published: Nov 28, 2018
Focus:
MEIF Maven Debt Finance
Funding will support the expansion of Proskins’ overseas presence and the creation of 10 new jobs
Maven has provided Mansfield-based Proskins , a manufacturer of sports and fitness apparel, with a £250,000 funding package from MEIF Maven Debt Finance, supported by the European Regional Development Fund.
The investment will be used to implement an ambitious marketing strategy to capitalise on the growing demand for its products globally and help build the firm’s presence in Germany and the US, whilst creating 10 new jobs in North Nottinghamshire.
Proskins designs and manufactures high performance leisurewear, including a wide range of men’s and women’s clothing which uses ‘compression technology’ to address poor blood-flow and fluid retention. The company has also developed a range of cosmetic products aimed at the beauty market.
After seeing a significant increase in overseas demand for its products, Proskins is now working with a number ofTV shopping channels, which will help expand its market reach to countries such as Germany, Italy and the US.
The firm is owned and managed by an experienced senior management team, including brothers Neil and Charlie French who established the business in 2005. Managing Director, Neil French was previously Finance and Operations Director of Guilford Performance Textiles, whilst Chairman, Clive Fenton was co-founder of I3it, a successful Programme and Service Management company that was purchased by BT. Former England rugby union and rugby league international, Jason Robinson, became a shareholder and joined the Proskins board in 2012. Jason supports the company’s product development and marketing strategy.
Neil French, Managing Director at Proskins said: “We are delighted to have the backing and support of MEIF and Maven. Having seen a steady increase in demand for our products from direct sales and overseas customers, we’ve changed our business model and investment infrastructure to reflect this and support further growth in these areas. We’ve now set the foundations in place and are excited to take the next step towards fulfilling this strategy and expand our team.”
Jonathan Lowe, Investment Director at Maven said: “Proskins is a well-established business, producing high quality branded products based on innovative technical textiles, with a growing profile. The company is well placed to further expand its presence internationally and we are delighted to provide them with the debt funding required to take their business to the next level.”
Grant Peggie, Director at the British Business Bank, said: “By investing in its marketing, Proskins is positioning itself well for further expansion domestically and internationally. This deal also demonstrates the wide range of ways finance from Midlands Engine Investment Fund can be applied to support business growth. We would encourage other small businesses looking to grow to contact the MEIF fund managers.”
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
