Published: Feb 13, 2019
Focus:
MEIF Maven Debt Finance
Funding will enable the Nottingham-based accountancy firm to execute its ambitious growth plan by investing in marketing and IT functions, and hire at least five new employees in 2019
MEIF Maven Debt Finance has provided has provided Optimise, a specialist accountancy firm for medical professionals and property investors, with a £200,000 debt funding solution. The funding will enable Optimise to pursue its marketing strategy, invest in new IT equipment and grow its team by adding at least five new personnel in 2019.
Optimise has seen significant growth from 18 clients in 2013 to over 950 currently active today. Heavy investment in marketing activities has contributed significantly to this rapid growth.
The increasing complexity in firm structure and bookkeeping are strong drivers of demand for the assistance of accountants and auditors. Optimise has identified an opportunity to leverage this increase in demand, through a carefully selected marketing strategy, alongside investment in technology and staff to exponentially grow the business.
Optimise is run by a highly experienced, professionally qualified management team. Managing Director, Simon Misiewicz, leads on tax technical, marketing and overall file review matters while Operations Director, Louise Misiewicz, is responsible for compliance, policies, procedures and oversees the accountancy side of the practice.
Graham Hall, Investment Manager at Maven said, “We are delighted to support Optimises’ growth plans through this investment from the Midlands Engine Investment Fund. Optimise are a well-regarded local professional and have proven that investing into marketing and staff can improve profits significantly. Optimise represent the kind of business that MEIF Maven Debt Fund is designed to support, and a loan of £200,000 will help the company to continue pursuing their ambitious growth plans.”
Simon Misiewicz, at Optimise said, “We are thrilled to receive funding from MEIF Maven Debt Finance. The funding will enable us to continue on our rapid growth journey by enabling us to focus on our aggressive marketing strategy and continue to invest in our people and technology. We’re extremely excited about our growth prospects for this year and beyond now this funding is in place.”
The MEIF debt funds, managed by Maven, focus on providing growth funding to high-growth potential businesses located across the Midlands. Composed of two separate lots, of £50m for SMEs located in the West Midlands, and £40m for growth businesses in the East and South-East Midlands, the funds can provide finance of between £100,000 and £1.5million.
With offices in Nottingham and Birmingham, Maven has built a highly skilled team with in-depth knowledge of the local SME market with a dedicated Investment Specialist for each Local Enterprise Partnership area.
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
