Insights & Blog | Maven Capital Partners

What is Growth Capital | Growth Capital vs Venture Capital

Written by Maven | Jul 28, 2025

For ambitious companies, growth capital can act as the catalyst for business expansion, helping scale-ups to enter new markets, reach new customers, enlarge their operations or develop their product/service. Its versatility means that it can be used for a variety of purposes, but all with the same objective of achieving long term sustainable growth. 

Businesses which have established a strong foundation will start to see opportunities to scale but often must overcome barriers to seize them. Growth capital can be the key to unlocking transformational growth enabling ambitious businesses to invest in areas such as infrastructure, marketing, R&D and talent. In this article, we explore what growth capital is, when it’s the right fit, and how businesses can prepare to attract the right investment partner to support their expansion.

What is Growth Capital?

Growth capital, also often referred to as growth equity, expansion capital or development capital, is a type of equity finance invested by private equity firms in businesses with high growth potential. Unlike early stage venture capital, which backs pre-revenue or very young start-ups, growth capital is focused on companies with proven business models and market traction that are seeking to expand and take advantage of new market or commercial opportunities.

Growth capital is usually provided in exchange for a minority or majority equity stake, with investors looking to generate returns by supporting growth and the eventual exit of the company (e.g. sale or IPO). Crucially, it doesn’t require regular repayments, as would be the case with debt finance, meaning that more money can be channelled into supporting growth.

Growth Capital vs Venture Capital

The key distinction between growth capital and venture capital is the stage of the development life cycle it is targeted at. Venture capital sits earlier in the funding spectrum, often supporting pre revenue start-ups or very early-stage enterprises that have disruptive business models or are developing breakthrough technologies. These businesses are high risk but offer high reward potential. 

As a company matures, has proven its business model, starts to generate sustainable levels of revenue and potential investors have greater comfort over its scalability, growth capital is typically the form finance used to further accelerate growth in these businesses. The funding is commonly used to support a range of endeavours including M&A activity, entering new markets or international expansion, increasing headcount or product development.

Benefits of Growth Capital

Growth capital is effectively a form of financing that, if applied strategically, will act a as catalyst for business expansion. While organic growth is achievable through reinvested earnings and operational efficiencies, it can be a slow and often constrained process, especially in competitive or fast moving markets. Growth capital removes those constraints by providing the resources required to act decisively and at scale and better absorb risk.

The principal barrier to expansion for many businesses is not a lack of opportunity but a lack of capital. Investing in technology or talent, developing new products or expanding geographically requires significant upfront expenditure. Without external funding, such initiatives may be delayed, underfunded or forgone entirely. Growth capital bridges that gap, enabling management teams to pursue their strategic ambitions.

Growth capital is also more than just a financial injection. Private equity investors can bring a wealth of experience, sector insight, and operational support to the table. By partnering with an experienced investor, businesses can benefit from strategic guidance, professional networks, and hands-on expertise to complement and enhance internal capabilities. This value add can be instrumental in navigating complex growth challenges, professionalising a business, and maximising value ahead of a future exit.

Who is Growth Capital for?


Growth capital is often the best funding option for entrepreneurial and innovative SMEs that are growing quickly. This is particularly the case when a business has reached a stage where opportunities for expansion are evident, but where cash flow or traditional debt funding are insufficient or unsuitable for realising those ambitions. It enables businesses to overcome capital constraints as well as benefit from the expertise and support of a trusted investment partner that can often bring value add capabilities to supplement those of management. 

Typically, growth funding is used to create the capacity for further growth by supporting initiatives, such as geographic expansion, new product development, investment in infrastructure, strategic hires, or the acquisition of other businesses. It is not intended to cover day-to-day operations.

Preparing for investment

Securing growth capital is about more than just numbers. Businesses need a clear growth strategy that articulates where they are going and how they plan to get there. Good governance is also vital. This includes robust internal controls, clear reporting lines, and, where appropriate, the appointment of non-executive directors to provide additional perspective and challenge.

The latter point is not essential pre-investment, as an investor will often take a non-executive board seat post-investment to provide strategic and operational support, thereby maintaining a close working knowledge of the business’s trading performance and prospects.

Due diligence is an essential part of the investment process, involving a detailed and critical review of every aspect of a potential investee company and is typically carried out by the investor itself and/or the use of 3rd party specialist in a range of areas including management referencing, IT, commercial and market research. A meticulous due diligence process will identify improvements that can be made to strengthen the proposition and its potential for long-term/sustainable growth, to the benefit of both the prospective investee company and investors.

Equity investors have a vested interest in the long term success of the business, so are motivated to support sustainable growth strategies, rather than short-term fixes. This fosters a mutually beneficial relationship between investors and entrepreneurs.

When is a business ready for Growth Capital? 

Investors will look at a range of attributes and financial indicators when evaluating a potential investment and the long term prospects of a business. The capability of the management team is considered one of the most critical factors. Investors are backing people as much as they are backing ideas and will be looking for a team with clear leadership and ambition, diverse experience, and a mixed skillset. 

Prospective investors will also look for a scalable business model that has the potential to achieve rapid growth, so businesses will need to offer something unique, with products or services that differentiates them in the market and have already gained meaningful traction.

Another important factor for investors is that there is a clear, addressable market opportunity offering the potential to significantly increase revenue through expansion into adjacent markets, new sectors, or customer segments.

Financial readiness is also key. Businesses must demonstrate sound financial control, up-to-date reporting, and a clear understanding of profitability drivers. Projections should also be credible. Overly ambitious forecasts will not be believed, but those that have been prepared to a high standard and based on robust modelling will provide confidence to an investor.

Finally, businesses should have identified a defined use for the capital and be able to articulate to investors how the funds will be deployed and improve/accelerate business performance.

Growth Capital for mature businesses

Growth capital is not solely the preserve of smaller, emerging companies. Many mature, profitable businesses reach an inflection point where new investment is required to pursue opportunities that they may not be able to achieve organically.

These businesses often face increased demands on working capital and management time to support expansion. While traditional debt routes remain an option, they may not always offer the flexibility required for more complex or transformative growth strategies. Growth capital can provide a longer term, patient approach, offering not just funding but strategic support and value add.

Mature businesses can benefit from having a well-aligned partner with a proven track record for unlocking value that might otherwise remain unrealised. Skilled private equity firms will be able to drive value creation by providing expertise to support operational improvements such as augmenting management teams; improving data-led strategic direction; applying digital transformation to drive growth and efficiencies; strategically expanding valuation multiples through scale, margin improvement and technology; and professionalising governance structures and risk management functions which are important to potential buyers.

Choosing the Right Investor

Finding the right funding partner is as important as securing the capital itself. Growth focused businesses often find themselves at a critical juncture where they have proven their concept and gained initial market traction but require additional capital to scale their operations. The best investors bring more than just money. They understand the business's sector, share its growth ambitions, and can open doors through their networks. They offer strategic guidance and hands-on support to help businesses navigate their next phase of growth.

An investor which has a local presence combined with national reach may be a valued quality. Investors with regional offices will bring local market insight, accessible teams, and faster decision making, which helps to foster stronger and more collaborative relationships and greater cultural alignment. Equally, an investor with UK coverage will bring the experience of supporting growth businesses across the UK, not just London, and can provide sector expertise and access to a broader national network.

Sources of Growth Capital

Smaller, growth focused SMEs often struggle to access the finance they need from traditional lenders, particularly during the early or scaling stages when risk profiles are higher. Venture Capital Trusts (VCTs), the Enterprise Investment Scheme (EIS), and government-backed regional growth initiatives, such as those administered by the British Business Bank, have played a vital role in addressing that longstanding funding gap in the UK economy. These schemes have helped bridge that gap by providing patient, equity based capital that supports innovation, job creation, and regional economic development. For example, according to the Venture Capital Trust Association (VCTA) over 1000 UK businesses are currently benefiting from VCT funding, offering a strong platform for growth and the support required to scale-up with confidence.  

Adding Value

While many businesses possess the vision and opportunity to grow, capital constraints can hinder their ability to act decisively and at the optimal time to take advantage of market opportunities. Growth capital is more than just funding; it is a strategic enabler. It allows management teams to accelerate their plans, access specialist support, and unlock value that might otherwise remain untapped. Whether scaling an innovative SME or transforming a mature enterprise, growth capital provides the means to drive sustainable expansion and realise long term ambitions.

 

If you would like to find out more about how Maven can help unlock the growth potential of your business, please get in touch with a member of our investment team at funding@mavencp.com.