In the sixth episode of Invested Season 2, our host Laura Boyd sits down with Leon Cassidy, Founder and CEO of FITR, a premium fitness training platform.
Leon explores his transition from accountancy and corporate finance into entrepreneurship and shares the journey behind FITR, from its early beginnings as a niche social network for the CrossFit community to the scalable SaaS platform it is today. He reflects on the realities of building a business from scratch, including the difficult decision to abandon 18 months of development work, the challenge of finding the right market for FITR's product, and the perseverance required to keep moving forward when success feels uncertain.
Leon also discusses the impact of Maven's investment, how it has enabled FITR to strengthen its leadership team and accelerate growth, and why surrounding yourself with talented people is essential when scaling a business.
From resilience and risk-taking to leadership, family life and long-term ambition, listen to how Leon evolved FITR from a kitchen-table idea into a fast-growing technology company.
Invested is available on all major streaming platforms: