Sector Software, Retail
Deal Type Growth Capital
Initial Investment February 2021
Transaction size £1.54m
Location Glasgow
Maven Office Glasgow
Adimo fullcolour (1) logo
About Adimo

Adimo provides FMCG brands with the functionality to natively embed commerce functionality into digital media and content. This solution helps clients shorten the path to purchase and maximise customer conversions.

Adimo's analytics and sales tracking platform provides its brand partners, who include Nestle, Arla, Danone, Fever-Tree and Bacardi, with real time insights into their shoppable campaigns. From retailer selection, right through to transaction values and products sold.

Our next-gen solutions for shoppable marketing and commerce media provides a seamless experience not only for the end customer, but also for the marketer, and I’m delighted to be working with Maven as we look to expand into rapidly maturing markets, and accelerate our revenue growth.
Richard Kelly, CEO at Adimo
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