Maven Capital Partners
Nano Interactive is an advertising technology business which specialises in privacy friendly intent based targeting. Its platform utilises multiple live signals of intent, including online searches, contextual site information, sentiment analysis and engagement data, to enable brands to reach their audiences without relying on cookies. This data is then used to display highly targeted advertising, matching the message to the user’s interests and in turn significantly reducing media wastage.
Advertisers can deliver and display, mobile, video and direct response campaigns according to the specific search behaviour of individual users, and to date Nano’s award winning AI driven platform has already delivered over 2,000 campaigns for a range of blue chip clients. Substantial changes to European privacy laws have also contributed to Nano’s strong growth, offering brands and advertisers the opportunity to operate a more transparent, privacy centric proposition that focuses on live intent rather than identity.