Relative Insight

Sector Software
Deal Type Growth Capital
Initial Investment October 2019
Transaction size £4m
Location Lancaster
Maven Office Manchester
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About Relative Insight

Relative Insight's linguistic analysis platform allows companies to gain strategic value from language data assets, such as surveys, reviews, CRM and social media, which represent rich sources of business intelligence and can provide a significant competitive advantage if analysed in the right way.

Clients such as DFS and John Lewis use Relative Insight to understand language differences between key audiences, which is then applied in optimising marketing, customer experience and employee engagement activities to improve results.

Relative Insight has developed an innovative, industry leading platform using cutting-edge linguistic analytics. It’s a fascinating sector and the team has a range of industry expertise able to support its ambitious growth plans. This transaction is a great example of Maven’s VCTs supporting an ambitious business with a flexible funding package to enable it to grow globally.
Dave Furlong, Investment Director at Maven
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