Sector Software
Deal Type Growth Capital
Initial Investment October 2019
Transaction size £5.3m
Location Edinburgh/London
Maven Office Edinburgh
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About e.fundamentals

e.fundamentals is a leading eCommerce insights platform which enables customers, primarily in the FMCG sector, to constantly track the wholesale and retail performance of its products, providing actionable data from which decision makers can make critical changes to the marketing mix on aspects such as product and price.

Data is provided in real time via its intuitive user dashboards, enabling sales and marketing teams to react quickly to changing customer trends, identify growth opportunities, create more effective online sales strategies, and ultimately increase profit. Clients include Weetabix, McCain and Twinings.

e.fundamentals has developed a sophisticated, yet highly intuitive, insights platform which is already playing an important part in developing and influencing the ecommerce sales and marketing strategies of many high-profile, blue-chip customers. The business is addressing a large and growing market, and its software has proven to deliver its clients a return on investment of at least 4x within one year.
Gareth Price, Investment Director at Maven
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