Sector Software, Support Services
Deal Type Development Capital
Initial Investment November 2018
Transaction size £3m
Location Port Talbot
Maven Office Bristol
Logo black logo
About Motokiki

Motokiki’s unique comparison engine provides a whole of market solution, comparing the price of tyres from a large range of manufacturers and suppliers. Its innovative first-to-market platform will provide the UK’s 37 million motorists with free and impartial information on tyre prices and availability from the widest range of manufacturers and suppliers. Visitors to the site can make informed purchasing decisions based on personal preferences such as price, location, and urgency as well as comparing key performance information of tyres such as fuel efficiency, noise levels and water displacement capabilities.

Existing UK websites that provide tyre pricing information, in practice only list prices based on their own stock, and the industry as a whole has been slow to adopt e-commerce practices, partly due to the unique requirements of tyres such as sizing and performance characteristics. Co-founder and CEO of Motokiki, Debra Williams, has a proven track record in establishing and successfully growing price comparison websites (PCWs), having previously been the Managing Director of and CEO of Tesco Compare. During her time at Debra grew the brand from breakeven to a valuation of £700 million.

We’ve spent the past year developing and testing Motokiki, to create the UK’s first truly impartial ‘whole of market’ comparison site for tyres. We not only give people far more choice and comprehensive information on price, but we also provide vital facts on other important aspects of tyre safety and efficiency. Today’s investment by Maven will enable us to bring a transformational and disruptive service to the tyre industry and the country’s motorists.
Debra Williams, CEO at Motokiki
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