Maven Capital Partners
Motokiki’s unique comparison engine provides a whole of market solution, comparing the price of tyres from a large range of manufacturers and suppliers. Its innovative first-to-market platform will provide the UK’s 37 million motorists with free and impartial information on tyre prices and availability from the widest range of manufacturers and suppliers. Visitors to the site can make informed purchasing decisions based on personal preferences such as price, location, and urgency as well as comparing key performance information of tyres such as fuel efficiency, noise levels and water displacement capabilities.
Existing UK websites that provide tyre pricing information, in practice only list prices based on their own stock, and the industry as a whole has been slow to adopt e-commerce practices, partly due to the unique requirements of tyres such as sizing and performance characteristics. Co-founder and CEO of Motokiki, Debra Williams, has a proven track record in establishing and successfully growing price comparison websites (PCWs), having previously been the Managing Director of Confused.com and CEO of Tesco Compare. During her time at Confused.com Debra grew the brand from breakeven to a valuation of £700 million.