Attraction World

Sector Leisure
Deal Type MBO
Initial Investment December 2010
Transaction size £7m
Location Birmingham
Maven Office Birmingham
Attractionworld logo rgb no strapline logo
About Attraction World

Attraction World is a Birmingham-based provider of ticketing solutions to the worldwide travel sector. The business was founded in 1996, and was an early innovator in developing web-based B2B sales channels for the travel industry.

Attraction World’s key customers are UK travel organisations such as Thomson, Thomas Cook, Co-op Travel and First Choice, as well as having strong relationships with leading global theme parks, such as PortAventura in Spain and Disney, Universal Studios, SeaWorld and Busch Gardens in the USA.

Attraction World provides travel agents with integrated access to the ticketing systems of major global attractions and theme parks, allowing them to sell tickets as part of the booking process and improve their customer offering and create cross-selling opportunities.

The investment from Maven will allow us to accelerate our growth strategy and management are delighted to be backed by an equity provider which quickly saw the opportunity to establish Attraction World in new markets. We look forward to building upon our market leading position and are excited about the opportunities that new technologies are providing.
Paul Stobbs, Managing Director at Attraction World
Interested in growth capital for your business? Then get in touch with our investment team
Contact us