Product Sampling Platform

Deal Type
Growth Capital


North East Development Capital Fund


SoPost is one of the North East’s most successful start-ups in the technology sector in recent years, enjoying year-on-year growth since it was established in 2012 and ranking 49th in the 2020 Sunday Times Tech Track 100 list of the fastest growing technology companies in the UK. It has built up an impressive blue-chip client base over that period, including major brands within the beauty, fragrance, food and beverage markets.

SoPost’s platform allows its customers to run highly targeted and data driven product sampling campaigns through a broad range of social media platforms and display advertising. It also undertakes the associated fulfilment of the product to consumers providing a one-stop-shop from the point of activation.


I’m delighted that our partnership with Maven gives us the ability to accelerate our growth plans, and I’m excited to ramp up our investment in Newcastle, as well as in our key markets.

Jonathan Grubin, Founder & CEO at SoPost

Meet the lead executive(s)

Michael Vassallo
Michael Vassallo

Investment Director

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