Margin Guardian

Data Insights Platform

Deal Type
Equity Finance

Initial Investment
November 2021


NPIF Maven Equity Finance


Margin Guardian has built a platform that provides retailers with unique data insights such as price, viewed products and saved products direct from the consumer. These insights then enable fashion retailers to make more informed decisions on markdowns of stock, reducing leakage and enhancing profit margins, a by-product of blind reductions.

Data provided to Margin Guardian’s partner retailers is generated through the Squished app, a multi-faceted browsing platform that enables consumers to browse, track and monitor high street fashion items on a single app. The data generated by Margin Guardian enables retailers to identify trends and inform future pricing and discount pricing strategies.

Margin Guardian

We believe retailers increasingly need advanced data insight to maintain competitiveness and profit. Our unique purchase intent data will allow them to do just that. We are excited to be partnering with Maven on our journey as they truly understand the data revolution underway.

Richard Blanchard, CEO of Margin Guardian

Meet the lead executive(s)

Dean Cox
Dean Cox

Investment Director

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