Deal Type
Growth Capital

Initial Investment
November 2021


NPIF Maven Equity Finance


AppLearn is a digital adoption platform that enables companies to fully utilise their software products across their business. Inefficient use of software applications leads to increased costs, wasted time and frustration. AppLearn's digital adoption platform provides an integrated support experience for users, using step-by-step guidance, side-panel resources and pop-up comms to maximise the time spent in software and minimise the time spent on support.

Users who are supported by AppLearn's technology are 2x more likely to complete tasks accurately first time and do so 50% faster. The platform is trusted by market-leading global businesses in over 100 countries and 37 languages.


AppLearn is addressing a genuine need in in the industry for digital transformation services. The business is well placed to take advantage of the current migration to a digital economy and leverage off the new challenges facing enterprises today. We’re delighted to back Andrew, Adam and the team who are experienced and technology focussed with an excellent reputation in the market.

Dean Cox, Senior Investment Manager at Maven

Meet the lead executive(s)

Dean Cox
Dean Cox

Investment Director

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