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Automotive Macliver

Business bio 

Automotive Macliver is the designer of the Multimac, a unique, multi-child car seat which delivers a completely new concept in child car seat design and longevity. Standard child car seats are usually manufactured for children in a specific age range and require parents to buy replacements as each child grows. The Multimac removes this problem by allowing up to 4 children aged 0-12 to travel comfortably in the back of vehicles of all sizes.

Loan Amount



Greater Birmingham and Solihull

Funding Need

Product Expansion


Manfucturer of child car seats

“We received the funding at the perfect timing for Automotive Macliver for our business. We are keen to broaden our market potential and enhance the current growth rate. The MEIF loan will enable us to capitalise on the growing demand across the child car seat market.”

Kevin Macliver
Managing Director at Automotive Macliver

Growth and expansion

The recent advances in technology have resulted in the development of highly sophisticated and comfortable child car seat products and a significant increase in child-safety concerns, this in turn has significantly increased the demand for innovative and secure products. Automotive Macliver has full EU patent protection over the Multimac IP and collaborates with British and international insurers to protect consumers’ insurance premiums when using the product.

The funding will enable Automotive Macliver to invest in its product range, improving efficiencies in its batch manufacturing process and increase stock to meet growing sales volumes, and support the appointment of two new business development roles in the Birmingham area.


Could MEIF Maven Debt Finance help fund your growth journey?

If you’re running an SME business that’s looking to grow, we’d love to hear from you. Feel free to give us a call to find out more about our flexible funding solutions: 

0121 231 7125 Birmingham | 0115 697 6160 Nottingham

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