Newcastle-based MySalesCoach Limited, who deliver a Sales Coaching Operating System fusing expert sales coaches and AI, received £1m in funding from NPIF II – Maven Equity Finance, managed by Maven as part of the Northern Powerhouse Investment Fund II. The investment is alongside an additional £500,000 from existing investors.
The investment into MySalesCoach will support development of the company’s technology platform, with expanded sales and marketing activity aimed at driving international growth. All of which reflects NPIF II’s continued focus on supporting high growth priority sectors within the Government’s Industrial Strategy, demonstrating the potential of the UK’s digital and technology industries.
The Bank has announced it will be investing additional capital through the existing Northern Powerhouse Investment Fund II into innovative, high-growth businesses, to supercharge clusters in the Northern Growth Corridor, bringing the total investment to more than £150m.
This will be backed by a strengthened local growth network, which will leverage deep knowledge of the region and stakeholder connections to bring high-growth businesses and investors together, helping create thriving financial ecosystems within the clusters.
“The opportunity to combine AI and human expertise in sales coaching is creating a unique moment in time. Our platform is re-engineering how sales teams can be coached with the daily frequency of AI, and the impact of human expertise to impact growth and performance in a way previously unachievable. Securing investment from NPIF II and Maven, alongside the support of our existing investors, comes at a pivotal time. With this backing we’re ready to scale and support more organisations and individuals who want to improve sales outcomes in a rapidly evolving market.”
Kevin Beales, Co-founder and CEO at MySalesCoach
"The rise in hybrid working has accelerated the adoption of online training and coaching and recent studies show clients now prefer remote coaching due to the flexible model it provides. Kevin and the senior team are highly experienced and have built a strong business operating in a high growth market. We’re delighted to support the platform at this point in the company’s development to invest in its innovative technology solution and fuel international expansion plans"
David Nixon, Senior Investment Manager at Maven
"Through NPIF II we’re committed to supporting innovative, tech-enabled businesses across the North of England to scale and grow at pace. These businesses provide vital services, helping to drive efficiency across key sectors, while also advancing the Government’s Industrial Strategy by strengthening the UK’s digital economy. MySalesCoach is doing exactly that straight out on Newcastle, and we’re proud to be part of their journey and unlocking opportunity across the North East’s vibrant technology sector."
Sarah Newbould, Senior Investment Manager at the British Business Bank
This marks the latest investment made by NPIF II Maven Equity Finance, showcasing Maven’s strong track record of identifying and nurturing high potential businesses, as well as the opportunity in the North East of England to drive innovation and growth. The Fund has also backed high-tech space communications firm, aXenic, engineer specialist, Dyer, specialist contract research organisation, Magnitude Bioscience, FinTech specialist, Kani Payments, food and beverage canning business, CRL Foods, and Radio-frequency identification (RFID) innovator, PervasID.
NPIF II - Maven Equity Finance can provide investment of up to £5 million to support ambitious earlier and later stage businesses across the North East of England. If your business, or the business you advise, is looking for an equity investment as a solution to fund future growth, get in touch here >