Maven VCTs lead £3.5 million funding round for Nano Interactive
Maven has led an investment in Nano Interactive, an advertising technology business which specialises in intent targeting. The Nano platform utilises multiple live signals of intent including Google searches, onsite searches, contextual site information, sentiment analysis and engagement data to enable brands to reach their audiences without relying on cookies.
The investment will support growth in Nano’s sales and marketing operations, continued product development, as well as the establishment of an operation in the US to complement the company’s existing hubs in the UK, Germany, Serbia and Poland.
To date the group has already delivered over 2000 campaigns through its award winning platform which connects brands with premium publishers and allows advertisers and agencies to target users at the exact point of interest using a range of live intent signals, in a way that prioritises user privacy.
As of 2019, the global digital advertising market was worth $240bn and is projected to grow at 40% through to 2025. In this field, Nano has experienced significant growth from blue chip brand advertisers being able to offer a more transparent, real-time alternative to other vendors in the market offering them a unique opportunity to grow rapidly to become a key player in the field.
With the recent disruption caused by Covid-19, and the resulting surge in online media consumption, it is more important than ever for brands to stay relevant, appear in quality environments and maintain brand equity.
“Maven is delighted to support Nano as it embarks on a program of growth. Nano has built an innovative and successful intent targeting platform in the challenging and fragmented European marketplace and is already working with many of the leading global brands. The senior team established by Carl and Christian brings formidable market experience to the business and has developed a strong global strategy. Nano has achieved impressive growth to date and we look forward to working with the team as they expand their platform.
Luke Matthews, Investment Director at Maven
“It is a massive endorsement of the business to receive such significant investment at a time of great turmoil. Our privacy-centric platform focuses on live intent rather than identity and this initiative has been really well received in the last 18 months. Difficult market conditions often provide an opportunity for innovative approaches and we believe that this will be the case for Nano Interactive. We look forward to using the investment to build out our platform and for further expansion of our commercial activities into the US.
Carl White, Chief Executive Officer at Nano Interactive